Department Chair
Christopher Morse
Public Relations
Explore the art of managing reputation, communication, and perception through this track in the Communication major.
At a Glance
What You’ll Learn:
- The principles and practices of public relations
- Audience analysis and targeted message design
- Skills such as persuasion, risk and crisis management, and written/oral communication
What You’ll Do:
- Put theory into practice through internships
- Use cutting-edge technology in your research
Where You’ll Go:
- Career opportunities such as public relations director, press secretary, publicist, political campaign manager, and nonprofit administration
Program Highlights
Are you ready to become a driving force behind organizational success?
Dive into the world of public relations where theory meets practice, and learn how to strategically connect with diverse audiences to shape public opinion. At ºÚÁÏÍø911, you’ll gain the knowledge and skills needed to champion an organization’s mission, vision, and values.
- Polished Communication: Hone your written and interpersonal communication skills.
- Research Prowess: Uncover valuable insights that will drive your PR campaigns to new heights.
- Negotiation Expertise: Learn the art of building partnerships and navigating challenging situations.
- Leadership: Develop leadership qualities that will position you as a catalyst in your industry.
- Creative Genius: Turn your ideas into impactful PR strategies.
- Strategic Planning: Master the logistics of executing PR campaigns and events.
Public relations is offered as a track within the Communication major.
Sample Courses
Our curriculum consists of engaging coursework that’s designed to prepare you for your future career. Just a few sample courses include:
Crisis and Risk Communication
COM 360
Public Relations
COM 361
Personal Branding in Digital Media
COM 452
Persuasion and Social Influence
COM 470
Public Relations and Social Media
COM 265
Writing for Digital Media
COM 353
Conflict Management and Negotiation
COM 363
Organizational Communication
COM 368
Learn by Doing
Lessons from a textbook can only take you so far. That’s why experiential learning is at the core of your ºÚÁÏÍø911 experience. You’ll engage in hands-on projects and opportunities beginning your very first year — building skills in critical thinking, learning how to adapt to challenges, and fostering your determination to succeed.
Internships
Gain practical experience and grow your confidence through our many internship opportunities.
International Learning
Expand your horizons and immerse yourself in another culture through one of our study abroad programs.
Service Learning
Discover how to tackle society’s greatest challenges and put your ideas into action to benefit our community.
Student Research
Engage your analytical mindset by collaborating with faculty on original research in the lab and field.